In mid-2019, the brand generated widespread interest and discussions online after securing a 1. It is a can of water marketed toward heavy metal fans and those wanting to blend in at bars and drinking events, as the cans resemble beer. The 10-month old company works with the Thirst Project and 5 Gyres to donate a nickel from every can sold to help remove plastic garbage from oceans and provide drinking water to dry and impoverished areas. Liquid Death is a product created by former Netflix creative director Mike Cessario in 2017. Liquid Death Agency : Humanaut CEO & Co-Founder : Mike. Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird?Īnother difference is the "bottled water" comes not in plastic containers, but rather 16.9-ounce tallboy cans - those usually reserved for beer or not so healthy energy drinks. For creator Alena Smith, its the realization of a grand dream for the show. The "About Us" section goes on to ask: "We started Liquid Death with the totally evil plan to make people laugh and get more of them to drink more water more often. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than 'necessary' things." A former Netflix creative director has put his spin on a life preserving necessity. In fact, we strive to be unnecessary in everything we do. Liquid Death is a completely unnecessary approach to bottled water. Millennials are once again strutting around in ripped, baggy jeans and tight tank tops. On its web site, Liquid Death states: "Let's be clear. Facts The Untold Truth Of Liquid Death Canned Water Instagram By Sydney Rende / Updated: 11:51 am EST There's no denying it: The punk rock renaissance is upon us. Despite its punk-rock sensibility, wild brand aesthetics with cans featuring melting skulls and medieval-style fonts as well as a slogan that states "Murder, Your Thirst," Liquid Death is actually a healthy water product. There is an irony to all the hocus pocus. Towards the end of the incantation a disclaimer adds, “Liquid Death is not responsible for what the demons do to you if you decide to consume it.” Curse this place, invade this product, invade those who would consume.” The spooky spokesman chants in the video, “I call on the waters of Liquid Death and curse it with a witch’s breath. Louisiana witch doctor "Mystic Dylan" casts his spell in Liquid Death's new “Certified Cursed Liquid Death” marketing video on YouTube. Green also sent out a message about the new partnership on Twitter.With a brand name like Liquid Death, it’s no surprise to see the self-proclaimed "punk rock" bottled spring water start-up is tapping into the spirit of Halloween to pump up business by hiring a real-life witch doctor to curse its entire product inventory. Liquid Death has become a viral sensation since its launch and Green is yet another athlete to join the brand. Pickles), the Liquid Death Hoop Head lets you murder your hoop game with tons of blood-thirsty fun (and without any of the terror-filled screaming of a real head). Designed by Will Carsola (creator of Adult Swim’s Mr.Available for $125, the Liquid Death Hoop Head is meant to make you feel like you’re playing basketball with an actual severed head. To celebrate the partnership, and for fans who want to ball like Jalen, Liquid Death collaborated with Jalen to create the limited-edition basketball, Liquid Death Hoop Head.Jalen joins the brand’s roster of celebrity backers such as Tony Hawk, Whitney Cummings, Tom Segura, and NFL players Cameron Heyward and Austin Ekeler. Riggins, bartender Pat Cook, and artist Will Carsola was conceived as a different way to hydrate partiers. Since launching in 2019, Liquid Death has become one of the fastest growing non-alc brands of all time, now valued at $700 million. Liquid Death a collaboration between Cessario, partner J.R.Jalen Green is the brand’s first-ever NBA ambassador and investor in the company. Houston Rockets’ Jalen Green is announcing a new investment and collaboration with Liquid Death, one of the fastest-growing non-alcoholic beverages of all time. One company that sells water in cans has gained a huge following due to its social media audience (they currently have nearly 2 million followers on Instagram and 3 million followers on TikTok ).Here is the PR statement from Liquid Death on the new collaboration. Jalen Green announced today a partnership with Liquid Death as their first NBA ambassador and also as an investor. Jalen Green is not only excelling on the court in his second season in the NBA but also off the court as he continues to build his non-basketball resume.
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